What are backgrounders in a newspaper?

What are backgrounders in a newspaper?

A backgrounder is an informational document often provided with a press release, press advisory or as part of a larger media kit. The backgrounder provides more information to the journalist or media outlet without compromising the readability or standard format of the media advisory or press release.

Why is Backgrounder important PR?

Importance of Backgrounder in PR & Marketing To provide a brief history of an issue or an event that is beyond the information included in a press release or press advisory. It provide background information to complete any stories journalists might write or air about your company.

What is a PR piece?

Press releases, press mentions, guest-contributed articles — these are the content elements of a great PR strategy. These pieces are distinct from one another, from who writes them, to where and how they’re placed, to what goals they’re designed to achieve.

How do you write a PR post?

1. Create a Stunning Headline. A killer headline upholds top priority in online marketing.
2. Formulate a Newsworthy Angle. Every good news story has an angle, or in other words, a perspective that your story will take.
3. Put Your Most Important Information First.
4. Summarize the Key Elements Succinctly.
5. Add Media Contact Details.

How do you release a media release?

How to Submit a Press Release

1. Find journalists who might be interested in your press release.
2. Get the journalists’ contact details.
3. Craft a killer pitch.
4. Make your subject line irresistible.
5. Send your press release pitch (at the right time).
6. Follow-up on your release.

What makes a good backgrounder?

The main purpose of the document is to provide a media outlet with essential background information and facts to help create a more in-depth story. A backgrounder typically includes a summary of the document, the history of a business or product, and the mission or purpose of the business or event.

How do I start backgrounder?

How to Write a Backgrounder:

1. Determine the tone and style of your backgrounder.
2. Include contact information.
3. Write about your business, products, or services.
4. Write about the history of your business.
5. Lead into your current vision and mission statement.
6. Write your conclusion.

Why is at the end of press releases?

It likely dates to the glory days of the telegraph around the American Civil War. The number 30 was used as the shorthand for “end” or “no more” in Western Union’s “92 Code,” produced in 1859. This set of guidelines was meant to reduce bandwidth over increasingly busy telegraph lines.

What is backgrounder in PR?

A backgrounder is a brief article that summarizes an issue or company for the press and media. It is one of the more common press materials that a freelance writer or PR writer may be asked to provide. A backgrounder is often provided with press releases or other brief press pieces.

Who do I send my press release to?

In the media, individual journalists have their own specializations (referred to as a “beat”). Instead of sending your press release to the general email address of a news outlet, it is best to address it to the person most interested in whatever subject you’re writing about.

How much should I pay for a press release?

Distributing your press release locally or to most states will cost $350. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805. PR Newswire also has international distribution options.

Which is the best definition of a backgrounder?

A backgrounder is an informational document often provided with a press release, press advisory or as part of a larger media kit. The backgrounder gives the press or other interested parties a more detailed background of an issue, event, person of interest or launch.

Why do you need a backgrounder in a press release?

A press release gets your business published by major news outlets so that you can enter a broad audience. Getting the most from your press release requires you to include a backgrounder with your publication. Your backgrounder contains vital information about your business and products, but most people don’t know how to create one.

What should be included in a backgrounder for a business?

A backgrounder provides media outlets with essential facts about your business or the products you plan to launch. When you craft a backgrounder, it should include the history of your company or products to give the media a clear picture of your vision, and you will increase your odds of success.

Can a backgrounder be used with a fact sheet?

Backgrounders may often be referred to by other terms. For example, they may be combined with or confused with a fact sheet. They are most often used as part of a larger media kit.