A company’s website speaks volumes about it. Irrespective of whether you are a brick and mortar company or an online company, it has become a necessity to maintain a website today.
But having a website isn’t just enough, what goes into it and on it is equally important.
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Creating a Good Professional Website
Here are a few tips that should be followed when designing your website.
Appearance
Your web page must be designed to make people take notice of it from the start. So design a website that can catch the attention of individuals surfing the net.
Design an appealing layout that stands out from other websites. Don’t use too many colors as an overdose of colors can be very distracting.
Make sure that there are good number of tabs for each page in your website. If there are too many pages, you can integrate the ones that belong to a specific category into a drop down menu.
This is the easiest way to ensure that the page is not clogged with information. The best thing to do is to check out some of the websites online which you think are well designed and get ideas for your website.
Content Font
After you have designed a layout you are happy with, the next step is to make sure that the content font is perfect. Use fonts like Arial and Helvetica which are used popularly for their professional, yet elegant appeal.
These fonts give your website a professional look. You can use different fonts for headings and the content – but make sure that they look good together.
Avoid using arty fonts like Forte and French Scripts MS for content. You can use them for headlines, but for smaller text, they are a definite no-no. You can also include html tags wherever needed to prepare your website for on-page search engine optimization.
Themes
Add a theme that matches the subject of your website perfectly. If you have a video gaming website, you can have themes of any of your favorite video game. Ensure that the theme is eye catching!
Search Button
Don’t forget to add a customized Google search button on your website. If users are looking for content on your website, they can easily search for a particular topic using the customized search button. This eliminates the time taken to search content on your website.
If you don’t have a search button, then it is wiser to index the article pages in a chronological order so that visitors can easily check the content they are looking for.
Design your website such that it facilitates ease of navigation. A user shouldn’t have to wait for more than 30 seconds for a page to open on your site. Tabs need to be clearly displayed in places where users are most likely to look.
These are some basic tips to be kept in mind when designing a website. Ensure you’re your website is neat and clean. That is what attracts a reader’s attention the most. Make your website stunning, and enjoy a steady stream of traffic!
Penny Cooper is a senior blog writer with copywriting service firm Godot Media. She has interests ranging from social media, copywriting to following web technologies and trends.