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What is the role of middlemen in agricultural marketing?

What is the role of middlemen in agricultural marketing?

Middlemen perform the marketing functions for the farmers too — buying produce from the producers and either selling it to the wholesalers or processing them.

How do middlemen help farmers?

The middlemen provide quick funds for seeds and fertilisers, and even for family emergencies, said the farmers. The agents also help grade, weigh, pack and sell harvests to buyers.

How do middlemen exploit farmers?

Presence of Too Many Intermediates/Middlemen results in the exploitation of both farmers and consumers with the middlemen offering lower prices to farmers and charging higher prices from the consumers. results in a higher transaction cost and low price realization by the farmers in a regulated market.

Under what circumstances can middlemen be eliminated?

With the exception of direct dealings or one-to-one transactions, no exchange can materialise without middlemen. Middlemen can be “eliminated”, but not their functions. Even in the shortest supply chain, say online buying, middlemen are needed at some points along the chain.

Is APMC getting removed?

“I want to assure farmers that the minimum support price (MSP) and APMC (Agricultural Produce & Livestock Market Committee) will continue. These will never be removed at any cost,” Union Minister Rajnath Singh said.

What will happen if farmers sell their farm produce without the middlemen?

If the farmers sell their farm produce without the middlemen, they would get better returns for their products and will not be dependent on them for their sale.

What are the advantages of being a middleman?

They benefit from other services of middlemen, such as advertising and delivery. Despite the many advantages that middlemen can offer, some people believe that middlemen do more harm than good and should be eliminated. As goods exchange hands from one middleman to the other, their prices inflate.

Why are there so many middlemen in the world?

Despite the many advantages that middlemen can offer, some people believe that middlemen do more harm than good and should be eliminated. As goods exchange hands from one middleman to the other, their prices inflate. A higher price is charged at each junction to cover the cost of warehousing, insurance, transportation, advertising, etc.

Why are middlemen important in the supply chain?

Middlemen are an important link between the producers and consumers. Thus we can very safely say that the middlemen play a very vital role in the business activities and to maintain the regular chain of supply of goods from the manufacturers to the ultimate consumers, the existence of the middlemen is very essential.

Which is a function of a middleman in the market?

Middlemen like banks and other financial institutions render financial services to manufacturers. They make the goods and services available to consumers at the right place, at the right time, and in the right quantity. Buyers and sellers are often unwilling to assume the market risk for fear of a possible loss.

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